Unwanted produce = Unlimited possibilities
We’ve flipped the spirit-making process on its head. Most other distilleries (and the food & drink industry in general) will have a specific product and recipe planned, and will go and find the highest quality ingredients to make that (i.e. we want to make a gin, now lets source some botanicals!)
Instead, we start with the ingredients. We identify the most wasted food items in society, then find like-minded companies who have a problem that we can help them solve. From there we use a little bit of art, science and magic to determine how to get the best flavours out of their perfectly imperfect produce (after all, you can’t call it waste when it still has so much to give!), before working out how, what and which products we can turn those flavours into.
We’re still making super high-quality and great tasting spirits, they just happen to be ultra sustainable. Yeah, we’re clever like that ;)